Aice General Papers Essays

Presentation on theme: "Preparing for the Persuasive Essay AICE: General Paper—9/Pavich."— Presentation transcript:

1 Preparing for the Persuasive Essay AICE: General Paper—9/Pavich

2 Review the list of “Section 3” prompts as a group. Consider the following:  What prompts would you never write about? Why?  Do any prompts actually scare you? Why?  Are there any prompts you could you write to because of your own knowledge and interests, those unrelated to school learning?

3  THEN STRUCTURE:  We will use the content we learned to see how it can be effectively organized into an ESSAY…  We will learn how to ORGANIZE ideas in a persuasive fashion ;-)  We will silence (some of) our Section 3 fears!

4  Before the facts, what are your thoughts on the following??  Define “MEDIA”…what does this entail?  How do you feel about the media? What do you like about it? Dislike about it?  How does it benefit our society?  How does it hurt our society?  Aside from your experiences with media in your own country, what are media sources like in other countries?

5 Information-Gathering

6 CONSTANT INFORMATION GATHERING Any essay begins with good ideas. In order to get those ideas, you have to do your homework, watch the news, make connections in what you’re learning in all of your classes… CONSTANT INFORMATION GATHERING ensures that you will have something to SAY in your essay!! SO LET’S LEARN ABOUT THE MEDIA (AS A SUBJECT IN GENERAL) FIRST…

7 NOW YOU SEE TROTSKY NEXT TO LENIN… NOW YOU DON’T!! During the Russian Revolution, Trotsky became an “enemy of the state” (recall how Snowball was exiled from Animal Farm )…the intent was to change the past so the leader never looks “bad” or “wrong” in the eyes of his people! “Can You Believe Your Eyes” article


9 The Newsweek cover is the original mug-shot, whereas the Time cover is digitally manipulated. O.J. Simpson's face is darker, blurrier and unshaven. It is clear that on the cover of Time, O.J. Simpson looks more sinister than he does on the cover of Newsweek. The manipulation therefore distorts the truth.

10 American Revolution : to whip up revolutionary sentiment against the British in 1775, American colonists used the printing press, where they emblazoned pamphlets with a ready-to-strike coiled rattlesnake and the catchy “don’t tread on me” slogan.

11 MODERN MANIPULATION: Using Media to Communicate Terrorism Concerns This parody of an Uncle Sam Poster uses the image of Osama Bin Laden to comment on America’s dependence on oil from the Middle East and how our purchase of oil to supply our needs inadvertently funds terrorism.

12 NUCLEAR EMERGENCY (inspired after Japan’s march disaster) EDVARD MUNCH: THE SCREAM

13 Using Media to Communicate Health Concerns The makers of this parody of Camel cigarettes packaging were criticizing tobacco and advertising companies that collaborate to sell such lethal products. By making the cigarette ads appealing, they are literally selling a death sentence to the consumer. “Cancer sticks: a unique blend of high powered advertising and the people who fall for it.”

14  Federal Trade Commission (FTC)  Its sole purpose is to protect the consumer!  Responsible for overseeing companies to ensure that the follow truth-in-advertising laws  Better Business Bureau  Also oversees companies and settles disputes over advertising between companies (Campell’s and Progress soup campaigns) and company vs. customer  Legal Action  Companies can sue other companies for unfair or fraudulent advertising claims (AT&T sued Verizon, UPS sued FedEx!)  Libel Laws…lying in print will result in lawsuit, fines, and jail! “Truth in Advertising” article

15 “”: product placement; naturally weaving advertising into media sources “ADVERTAINMENT”: product placement; naturally weaving advertising into media sources PROBLEM : Modern technology is hurting American businesses.  DVR hurts commercial biz SOLUTION :  Internet hurts music biz SOLUTION : Unrestricted media is free to explore creative new ways to turn a profit, and thus stimulate the economy. “Advertainment” has doubled revenue (20 mil last year)! SUPPORT EXAMPLE: SUPPORT EXAMPLE: LADY GAGA’s video “Telephone” is one example of a media program filled with advertisements for products including Diet Coke (seen left), Verizon Wireless, and even Miracle Whip. Media can help stimulate the economy

16 Americans FREELY Google “Tiananmen Square” Chinese Google “Tiananmen Square” under RESTRICTIONS… “The Rise of China” article

17 So Google stopped doing business with them…RIP…

18 “North Korea” article

19  Cultural Isolation from the rest of the world… “In recent years, conditions within North Korea have continued to deteriorate. The state-run economy is in shambles… It is probably the most isolated country on earth. There is no Internet for ordinary citizens. TVs and radios are altered so they receive only government channels. Punishment for watching foreign films or TV shows is stiff—six months in a labor camp for watching a Jackie Chan action movie from Hong Kong.” --UPFRONT MAGAZINE

20 Amendment I… Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.

21 Connecting Learned Knowledge to the GP From Info-Gathering to Brainstorm to Essay

22  Guess what? You just learned enough information to enhance the content of several essay prompts!  MEDIA PROMPTS:  Can the media ever be relied upon to convey the truth?  Should the press be completely free?  “Advertising is a modern art form.” Do you agree?  In what ways can advertising be useful and entertaining?  “Advertisements always promise more than they deliver.” Discuss.  Assess the claim that an uncensored press is dangerous.  How far should the media of any society reflect the views of its leaders?  Assess the qualities to be found in a good advertisement.  “The media can be largely blamed for a worldwide increase in violence.” To what extent do you agree?

23  Think Smart: The prompts in the list below are NOT “media” prompts in the direct sense; but how can you use your new “media” knowledge to weigh in on the matters below?  Is television anything more than an escape from reality?  Account for the ever-increasing popularity of digital photography?  “All art is useless.” Discuss.  “In the modern world, image is everything.”  Are films or movies only for entertainment and nothing else?


25  RESTRICT MEDIA:  Otherwise, it unfairly manipulates its viewers  Otherwise, it can be misleading/ deceiving  Doing so helps shield the public from inappropriate content/filters it  DO NOT RESTRICT: rights  It’s part of our rights as citizens political  It helps us openly communicate on a political level economy  It stimulates the economy  We already have restrictions in place that work


27 Before you begin writing, draft a quick THESIS statement…this is the main idea of your essay and will guide discussion of ideas in an organized fashion.

28 democratic economy political socially  Since it is such an invaluable resource to its audience, modern media should not be limited in a democratic society because it fuels the economy, it enhances the political landscape, and it socially empowers its citizens.

29 Let’s take a look at a SAMPLE ESSAY SAMPLE ESSAY

30 A frail, bald, toothless woman explains to the audience in a raspy smoker’s voice how she gets ready for her day. She puts in false teeth, adjusts her wig and places her hands-free voice box on her throat before she ties a scarf around her neck to cover the hole there, the result of a previous surgery to remove throat cancer. The 30-second television commercial is part of the national 2012 Smoking Campaign that uses graphic, true-to-life images, which are intended to shock people into giving up their smoking habit. Knowledge like this is shared with society through various forms of media, including television, newspapers, magazines, radio, and of course, the Internet. Since it is such an invaluable resource to its audience, modern media should not be limited in a democratic society because it fuels the economy, it enhances the political landscape, and it socially empowers its citizens. Attention- Getter Transition to Topic Thesis

31 TOPIC SENTENCE: Television is on of the most powerful forms of communication, and the freedom to air without restriction can greatly benefit American businesses and the U.S. ECONOMY. “Now That’s Advertainment” article + “Truth in Advertising” articles

32 TOPIC SENTENCE: Not only does a non-restricted media help economically, it also enhances society’s POLITICAL landscape. American Revolution knowledge + “The Art of Dissent” article

33 TOPIC SENTENCE: However, if we restrict the media, it could negatively affect our social rights. “The Rise of China” article North Korea knowledge

34 Realize that your audience won’t necessarily agree with everything you have to say… When you brainstorm, anticipate destroy or minimize opposing viewpoints When you brainstorm, anticipate the points that might be raised against your argument, and use concrete examples to either destroy or minimize these opposing viewpoints.

35  The media should be restricted because too much freedom in the media can lead to deceit and manipulation of ideas.  Recall the ideas below that you originally considered that your audience could also be thinking about…  STALIN/RUSSIAN REVOLUTION  TIME MAGAZINE/O.J. SIMPSON

36  STRIKE BACK by starting with any of the following approaches: manipulation  Although some media companies have been guilty of unfair manipulation in the past such as Time Magazine’s sinister depiction of O.J. Simpson prior to his conviction, most news organizations have strict rules prohibiting this behavior.  Federal Trade Commission: truth-in-advertising laws  Better Business Bureau  Better Business Bureau : complaints and intervention  Legal Action  Legal Action: companies suing companies (AT&T sued Verizon; FedEx sued UPS) as a form of “self-policing” “Truth in Advertising” & “Can You Believe Your Eyes?” articles

37  And while it may be true that information has been manipulated in the past by Communist dictators like Russia’s Stalin, Cuba’s Castro, and China’s Mao, this type of behavior is not typical in a modern, democratic society. These authoritarian leaders are an exception to the rule. More often than not, there are rules and consequences for political figures who take the dangerous risk of manipulating the media to lie to the public…

38  Insert them anywhere into the body paragraph discussion to strengthen a point further.  Be careful how you word them…don’t contradict yourself or you’ll weaken your own argument!  Spend minimal time raising the opposition’s view (point), and spend maximum time presenting the evidence you have to refute this view (counter). This will make it clear where your allegiance lies!

39 In conclusion, limiting media in a democratic society will only bring about negative consequences that impact citizens’ financial, political, and social well-being. While some exceptions to the rule might exist, more often than not a free and unlimited press helps a society thrive because it provides a trustworthy medium for communicating, and it educates the people so they can make informed decisions. Since 1989, the American television station, NBC, has aired their public-service campaign called, “The More You Know.” The goal of these commercials is to provide its audience of over 60 million viewers with information they can use to prevent issues such as child abuse, drinking and driving accidents, while promoting issues like Internet safety. As a members of society, the more we know, leads to the more united we are as a people, and a free press is the best way to guarantee us access to this empowering gift of knowledge. Briefly summarize essay content Present a final image that resonates with the audience Encourage audience a final time to adopt your side of the argument

40  Begin and end creatively…  Relate to your audience on a human level  Appeal to their minds, their hearts, and their values ( logos, pathos, ethos !)  Back up every idea with PROOF!  Face it…you need concrete evidence to win your audience over…once you establish a basic, logical point, get specific…and remember, try to what HAS happened, as opposed to what “could” happen (local/national/international examples) !  Anticipate your audience’s doubts against your argument like you would do in a Debate “Cross Examination” round, and be prepared to override them with stronger evidence on your side ( point-counterpoint !!)

41 PRACTICING THE PERSUASIVE:  Cooperative Group Brainstorm  Independent Intro-Writing + Peer Evaluation  Independent Body-Paragraphing + Peer Evaluation  Point-Counterpoint Practice  REVISION for Homework  Conclusion Peer Eval.

42 PRACTICING THE PERSUASIVE:  Individual Essay  Peer Swap/Read/Critique  Group Debrief/Sharing/Teacher Feedback

43  PowerPoint (Credits: Pavich)  Upfront Articles:  “Can You Believe Your Eyes?” by Bill Marsha (Nov. 23, 2009)  “Truth in Advertising?” by Stephanie Clifford (Mar. 1, 2010)  “That’s Advertainment” by Veronica Majerol (Jan. 10, 2011)  “The Art of Dissent” by Veronica Majerol (May 9, 2011)  “The Rise of China” by Michael Wines (Sept. 5, 2011)  “The 30-Second Campaign” by Veronica Majerol (Sept. 17, 2012)  Persuasive vs. Discursive: Intros and Conclusion handouts (Credits: Pavich)  Types of Propoganda & Propoganda in Literature handout (Credits: Gross/Esposito)

In this article, I will try to stress how you should go about writing an essay, especially those taking a GP (HSC) Cambridge paper.

Before going further, I assume you have read my 2 previous articles:

1)Writing – The Why And The Essence

2)How to write good english

Note: If you haven’t done so yet, please go read them and then get back to this one. (You should at least read ‘article 2’ above)

That said, lets get to work..

Writing an essay, especially an english GP essay, is something which can be very very interesting and easy to do. Yes, I know what I’m talking about from my own personal experiences! I was very weak inwriting essays, perhaps partly due to the fact that I was a science student (you should have heard about this line from your teacher :) )

But with a correct strategy and correct personal commitments, you can achieve what I was able to achieve (that is an A, A+, A++ in almost all my gp essays).

Aim Of A Cambridge General Paper Essay

Let us consider some few points:

Why do we have to write an essay ? (ask yourself first and then look down.. ;) )

1) To show (to the examiner) that we can comfortably express our thoughts and opinion in a clear, simple, effective and persuasive manner.

2) To show that we can fluently and maturely use the chosen language. (Read How to write good english)

3) To show that we can analyse, argue and discuss a given topic very intelligently and creatively

Very often, students fail to choose a correct topic to write their essay, ending up in a waste of time and effort. This gives rise to a stressful mind, especially in exams where your time is limited. Consequently, they fail to deliver a good essay and perhaps without finishing it on time. So, next we have:

Choosing The Correct A-Level GP Essay Title

– As a GP (general Paper) student, and hence for your gp essay writing, you are expected to have a general knowledge on almost any topic, coupled with a fluency and maturity in your langauge.

A)How to display fluency in our language? ReadHow to write good english

B)How to have a general knowledge on topics?

1) Participate actively in ALL your GP classes.

I never attended a class passively, I always participate, discuss, challenge and argue (sensible discussions) with my teacher. (I finally ended up as leading the class ;) , ssshhh, keep it for yourself :) )

Don’t be shy, you will do mistakes, but most importantly you will learn from these mistakes to become better! So now on, don’t sleep in your classes, go rock that GP class!

2) Write down new, useful and prominent words or ideas that your teacher or any other student might have said.

Once at home, re-read them and make additional notes (make sure you read the trick I taught you in my article How to write good english) use the Internet or any other related informative materials to enrich your knowledge. These early months of your HSC classes are the most determining part. If you have not given enough time, you will not be able to absorb much information in your head.

3) Get to know topics beforehand

Your teacher will probably point out what he will be doing for the next class. So, go and get as much information as you can about that topic.. read them several times, structure them in order of “introductory info“, “benefits/advantages“, “consequences/disadvantages” and/or “any conclusive parts“.

4) Get a love and enthusiasm in your reading and collection of information.

Things should be to such a point that ideas start flowing in your head in a logical manner. Just a thought – If I ask you about Pamela Anderson, you will say more than you are being asked. Why? Because you have surely read, heard or seen things about her and most importantly this is an area of interest to you! (except if you a girl of course :P )

Writing The General Paper Essay – Structure of your Essay

1)Introductory Part (this should be 1 paragraph) – Give a small clear definition or explanation of what you will be talking about.

2)Body of your Essay(This should normally span to 8 paragraphs, but not too lengthy) Elaborate on 4 advantages and 4 disadvantages of the defined topic in paragraph 1. Give examples as and when needed!

3) Conclusion(this should be 1 paragraph) – Give a small conclusion on your own and if possible suggest a solution or any recommendation. This really makes for a good conclusion.

So, in all we have around 10 well balanced paragraphs. This surely makes for a fully-fledged essay within the expected number of words (as per the exam essay rules)


=> You are NOT supposed to prove the subject title of your essay! You should discuss and analyse it!

=> Give at least one example in each discussion or whenever you are elaborating an advantage or disadvantage. NEVER EVER write a GP Essay without an example! You will lose much points and credibility (in the eyes of your examiner)

=> Each paragraph should talk about ONLY 1 specific idea.

=> Make your paragraph fluent, make it flow. Do not just change paragraph abruptly.

=>Make your gp essay lively and convincing! You can write the most foolish essay, but if you write it in a convincing manner and with maturity, you will score the required marks! I know what I’m saying, trust me on that!

Well guys, these were only some hints and some advice from me, based on my personal experience. The biggest work is to be done by you. You have to write a lot of essays to get good at it. It’s just like playing football, the more you train, the better you perform. Heed your teacher‘s advice carefully. Go ask him and discuss with him any problem or confusion you might have. I wish you all the very best for your GP Essay Writing preparations and go rock those exams! Cheers!

An additional suggested reading:

=>Secret to your success! Do you have a vision of who you are & who you want to be ?

=>Method Of Presentation Of Topics

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