Coca Cola Website Analysis Essay

Analysis of Coca Cola Company Essay

2697 Words11 Pages

1. Introduction
For over 126 years, Coca Cola has been operated as world’s largest beverage company together with its subsidiary brands. The United States, as Coca Cola’s international headquarters, has one of the largest populations where Coke is the main beverage for most of the consumers. The purpose of this essay is to determine whether the environmental changes in the United States are beneficial for Coca Cola Company to operate more markets in the future. This essay will explore both the Coca Cola Company as well as the market in the United States. The tools used for this examination include a SWOT analysis of Coca Cola Company and PEST analysis of United States. In addition, we will examine Porter’s 5 forces of the beverage…show more content…

The reason of choosing United States because of its size, population, growth in the economy and technology that become huge opportunities and beneficial for operation of Coca Cola’s markets in the following years. 4. SWOT Analysis SWOT analysis stands for Strength, Weakness, Opportunity and Threat analysis. This section talks about the SWOT analysis of Coca Cola generally in Table 1 and three points among Table 1 will be explained further in the following paragraphs. Firstly, Coca Cola’s strength analysis which is titled as the top three of the Best Global Brands in 2013. Secondly, it’s main weakness which is the danger in consuming soft drinks for health. Lastly, PepsiCo as Coca Cola’s major threat among other companies.

Table 1: SWOT analysis of Coca Cola
Strengths
1. Top three of Best Global Brands in 2013 with USD $79,213 (Best Global Brands 2013, 2014).
2. Over 3500 products are available in more than 200 countries (The Coca Cola Company, 2013).
3. Various kinds of subsidiary brands such as Fanta, Minute Maid, Sprite, DASAI, Diet Coke, Coca-Cola Zero and others (The Coca Cola Company, 2013).
4. 1.8 billion people are served as daily average servings (The Coca Cola Company, 2013).
5. The company

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Macro Analysis of the Coca Cola Company Essay

2263 Words10 Pages

Introduction:
In the following report, we present a macro analysis of the Coca Cola Company. It shows the issues and current situation of Coca Cola, specifically in India. The study shows the essential elements in the beverage industry.
This work contains a brief introduction of Coca Cola and details the biggest issues, which have been analyze with STEEPLE analysis in order to analyze the current situation of the company. The main objective is to determine the position of Coca Cola Company in the market and see the factors that are affecting it directly and indirectly. The study shows several factors that such as the economic growth, environmental issues in the communities, legal problems,etc.

COCA COLA
Coca Cola is an American…show more content…

Introduction:
In the following report, we present a macro analysis of the Coca Cola Company. It shows the issues and current situation of Coca Cola, specifically in India. The study shows the essential elements in the beverage industry.
This work contains a brief introduction of Coca Cola and details the biggest issues, which have been analyze with STEEPLE analysis in order to analyze the current situation of the company. The main objective is to determine the position of Coca Cola Company in the market and see the factors that are affecting it directly and indirectly. The study shows several factors that such as the economic growth, environmental issues in the communities, legal problems,etc.

COCA COLA
Coca Cola is an American multinational corporation and manufacturer of non-alcoholic beverages. The company is well known for its main product Coca-Cola, invented in the 1886 by John Stith Pamberton and was incorporated in 1889 by Asa Griggs Candler. Coca Cola Company currently have more than 500 brands over 200 countries, and serves approximately 1.7 billion servings per day. Since 2000, Coca-Cola has been criticized for many malpractice issues, including health situations, pollution problems and poor business practices. The main allegations against the company are related to the effects of coca cola on health, environmental irresponsibility, controversial marketing campaigns, and suspicious labor practice, among others. The perception of the company by its unethical

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